LEAD GENERATION FOR HAIR CLINICS

WE GENERATE QUALIFIED ENQUIRIES.
FIRST WE TEST THEM.
THEN WE SCALE THEM.

We generate leads for clinics focused on hair transplants, medical trichology, hair systems, telehealth and medical tourism. We start with a flat monthly pilot to validate demand, lead quality and qualification criteria. If the test works, we move to a qualified pay-per-lead model.

Since 2017 experience across acquisition, conversion and digital growth systems.
Hair vertical hair transplant, trichology, hair systems, telehealth and medical tourism.
MODEL Flat pilot → Pay-per-lead

The pilot is not just about generating the first leads. It is designed to identify which enquiries are actually valuable for your clinic and which criteria should be used before scaling.

01 Leads generated through our own campaigns
02 High-level qualification agreed with the clinic
03 Lead price defined only after validation
THE PROBLEM

MORE CONTACTS ARE NOT ENOUGH.
YOU NEED ENQUIRIES YOUR TEAM CAN ACTUALLY WORK.

In the hair market, the wrong lead wastes time, consultations and budget. Your clinic does not need generic names. It needs people with a clear problem, real interest and a concrete reason to speak with your team.

01

Curious enquiries

People looking for general information, with no urgency and no real readiness to book a consultation.

02

Leads without context

A name, a phone number and nothing else. Your team has to understand from zero whether the enquiry is worth pursuing.

03

Budget without control

If you scale before validating quality, you may increase volume without increasing real commercial opportunities.

04

Random lead pricing

A transplant lead does not have the same value as a trichology, hair system or medical tourism lead. It needs to be tested first.

WHAT WE DO

WE GENERATE THE LEADS.
YOUR CLINIC RECEIVES THE ENQUIRIES.

We do not ask you to build funnels, manage tools or handle the technical side. DigitLab Studio builds and manages the acquisition channel, generates enquiries and delivers leads based on criteria agreed with your clinic.

Dedicated campaigns We create traffic and demand specifically for the hair market.
Vertical message and page The lead enters a journey built around the treatment and patient intent.
Qualification before delivery The details are defined with your clinic before the pilot starts.
Leads delivered to the clinic Your team receives workable enquiries, not cold lists or generic traffic.
VERTICAL FOCUS

ONE MARKET.
MULTIPLE HAIR OFFERS.

This service is built for clinics and operators where patient value is high and the right enquiry can be worth far more than dozens of generic contacts.

01

Hair transplant

Enquiries for evaluations, consultations and high-value surgical pathways.

02

Medical trichology

Leads for visits, diagnosis, treatment plans and ongoing patient follow-up.

03

Trichology telehealth

Online demand for remote consultations, evaluations and digital care paths.

04

Hair systems

Contacts interested in non-surgical, aesthetic and faster hair-loss solutions.

05

Medical tourism

Enquiries from local or international patients that must be qualified before consultation.

06

Clinic growth

An acquisition channel to test first and scale only if lead quality holds.

COMMERCIAL MODEL

FIRST A FLAT PILOT.
THEN QUALIFIED PAY-PER-LEAD.

The model reduces the risk of scaling too early. First, we test whether we can generate leads with enough quality. Only then do we define lead price and volume.

PHASE 1

Flat monthly pilot

We start with a one-month pilot at a flat fee. During the pilot, we generate real leads, deliver them to the clinic and evaluate quality, volume, handling and sustainability.

The pilot also includes an initial review of the clinic’s commercial path: which enquiries are worth generating, which information is needed before contact and how qualification should support the clinic’s real business goals.

  • Defined duration: one month.
  • Leads generated through our own campaigns.
  • Initial study of valid lead criteria and enquiries to avoid.
  • Goal: understand whether the channel can scale.
PHASE 2

Qualified pay-per-lead

If the pilot confirms quality and sustainability, we move to a pay-per-lead model. The clinic pays for leads that match the agreed qualification criteria.

We do not sell pre-packaged lead bundles. The pilot exists to understand which type of enquiry has real value for your clinic and to define a sustainable model before scaling volume.

  • Lead price defined case by case.
  • Pricing based on target CPA and patient value.
  • Volume scaled around the clinic’s capacity.
  • No public price list: it is defined after validation.
APPROACH

We do not sell promises. We test real demand.

2017 digital experience
1 month initial pilot
PPL scaling phase
WHY THE PILOT

THE PRICE OF A LEAD IS NOT GUESSED.
IT IS VALIDATED IN THE MARKET.

A hair transplant lead does not have the same value as a hair system, telehealth or medical trichology lead. That is why we do not publish fixed prices: first we validate demand, quality and the clinic’s ability to convert the enquiries.

QUALIFICATION

HIGH-LEVEL QUALIFICATION.
DETAILS DEFINED WITH THE CLINIC.

We do not deliver simple names. Before the pilot, we define with the clinic what should count as a valid lead: which treatments to promote, which enquiries to exclude, which information the team needs and what level of intent makes an enquiry worth working.

Qualification is not standardised. It is adapted to the clinic’s commercial model, internal capacity and growth objectives.

01 Real interest The lead must show interest aligned with the treatments the clinic wants to promote.
02 Workable enquiry The request must contain enough context for the team to decide if it deserves follow-up.
03 Commercial fit Criteria are adapted to treatment, patient value, target area and clinic capacity.
04 Low-potential filtering The pilot also helps identify which enquiries create noise and should not be prioritised.
05 Quality review The pilot measures not only volume, but the actual quality of the enquiries received.
06 Custom rules The definition of a valid lead is agreed before moving into pay-per-lead scaling.
MARKET PROOF

QUALIFICATION CHANGES LEAD VALUE.
NOT JUST LEAD COST.

International case studies on lead scoring and qualification show that better filtering can reduce commercial waste and increase the share of leads that can actually convert.

During the pilot, we apply this logic to your clinic: we generate real enquiries, measure quality and volume, then decide whether the pay-per-lead model makes sense.

LEAD SCORING CASE STUDY 0%

Converted leads after implementing a scoring and qualification logic.

Low-potential enquiries 0%
Revenue from recovered leads 0%
Conversion increase reported 0%

Data from international benchmarks and case studies on lead scoring, qualification and marketing automation. These are not guaranteed results. The pilot is used to measure quality, volume and sustainability for the specific clinic.

Good fit if:

  • the clinic can handle new commercial enquiries;
  • patient value justifies a qualified lead cost;
  • there is a team or contact person able to respond quickly;
  • the clinic wants to test a channel before scaling;
  • the clinic accepts validation before moving to pay-per-lead.

Not a fit if:

  • the only goal is the cheapest possible lead;
  • there is no internal capacity to handle enquiries;
  • the clinic wants to pay only per result from week one;
  • the clinic does not know which treatments it wants to push;
  • the clinic wants volume without validating quality first.
PROCESS

A CLEAR PATH.
NO RANDOM BUILDOUT.

01

Fit call

Capacity, treatments, market, patient value and minimum criteria for valid leads.

02

Initial review

Review of the clinic’s commercial path and the enquiries that are actually worth generating.

03

Pilot setup

Channel, message, page, tracking and qualification logic are prepared for the test.

04

Lead generation

Campaigns are launched and real enquiries are collected during the pilot period.

05

PPL scaling

If the pilot works, we define the lead price and move into pay-per-lead.

FAQ

FREQUENT QUESTIONS.

Do we pay per lead immediately?

No. The first phase is a flat monthly pilot. Pay-per-lead is evaluated only after quality, volume and sustainability have been validated.

Who manages campaigns and the technical setup?

DigitLab Studio. Campaigns, landing page, technical setup and qualification logic are handled by us. The clinic receives the generated and qualified enquiries.

How much does a lead cost?

There is no fixed public lead price. It is defined after the pilot, based on patient value, target CPA, treatment type, market and clinic capacity.

Is qualification the same for every clinic?

No. We define high-level qualification criteria with the clinic before the pilot. Criteria change based on treatment, market, internal capacity and commercial goals.

What happens if the pilot does not work?

The pilot exists to avoid scaling the wrong channel. If quality or volume is not sustainable, we either adjust the approach or stop before moving into pay-per-lead.

NEXT STEP

WANT TO TEST A LEAD CHANNEL
FOR YOUR HAIR CLINIC?

We evaluate priority treatment, target area, monthly capacity and valid lead criteria. If there is a fit, we structure a one-month flat pilot.

Evaluate a pilot for your clinic
DigitLab Studio Since 2017, we have worked on acquisition, conversion and digital systems built around measurable growth.
We work with businesses that want real growth through a clear, structured and measurable approach.
Behind every project there is analysis, strategy and a system designed to turn potential into results.
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